Updated On: 27 April, 2021 12:00 AM IST | Mumbai | BrandMedia
The paradisiacal valley of Kashmir has an invincible heritage of handcrafted Pashminas that are made over traditional wooden handlooms.

Pashm is a luxury brand committed to preserving the traditional artisanal craft of Pashmina
Pashmina is the exquisite art of hand-weaving the finest Cashmere into luxurious wraps and accessories that has been passed on as a legacy from generations to generations in the incredible valleys of Kashmir. Appropriately known as “soft gold of Asia”, it has fascinated the aristocrats and people all across the globe by its charismatic and classic elegance. To bring the true meaning and representation of exquisite craftsmanship and apt symbol of luxury fashion, Pashmina.com aims to bring the true art of Pashmina to the world.
The “diamond fabric” is a timeless luxury with a never-fading elegance. There were times when this art was favoured with royal patronage. Kings, queens, royal families, and nobles all over the world were fascinated by its magical allure and traditional grace. Fashioned by a lengthy and labour-intensive process, this traditional practice of shawl making has taken centuries of experimentation and refinement from being a necessity to unique textile art.