Only Rs 100! This bookseller near Flora Fountain sells popular books cheap
Updated On: 25 June, 2023 10:39 AM IST | Mumbai | Nascimento Pinto
Twenty years ago, Dilip Mahindkar came to Mumbai from Kolhapur to earn a living. The Covid-19 induced hiatus of six months forced Mahindkar rethink his business strategy that helped him sell his books like hot cakes. He sells books for a bare minimum price so that more people can read
Listen to this article :
Dilip Mahindkar came to Mumbai in 2000 from Kolhapur to look for a job and became a bookseller in Churchgate at Flora Fountain. Photo Courtesy: Nascimento Pinto
On a cool afternoon day, thanks to Cyclone Biparjoy, Dilip Mahindkar sits on a handmade stool next to his street bookshop on the pavement facing Flora Fountain, situated exactly at the back of the now-defunct Central Telegraph Office. The Mumbai bookseller takes a quick break while busy petting cats around him and two of his salespersons deal with an endless stream of customers. The books sell like hotcakes! But that’s only because quick-thinking Mahindkar made a good business decision that helped him make money, especially after the pandemic.
The Covid-19 pandemic forced the 42-year-old to shut his shop for six months. But being in the books business for close to 20 years, he thought of a way he could earn money. “I decided to start selling books for Rs 100 each after the pandemic. I realised a lot of people were facing difficulty with money and so was I. These are some of the most popular books and people want them. They are not worried about which bookshop they can get the books from. All they worry about is how they can get them cheap,” says Mahindkar, who came to Mumbai from Kolhapur in the year 2000 in search of a job.
Buy now to read the full story.
For any queries please contact us: E-mail: support@mid-day.com
Trending Stories
Latest Photos
Latest Videos
Latest Web Stories
ADVERTISEMENT
Mid-Day Fast
ADVERTISEMENT
ADVERTISEMENT