Melvin Louis gives electrifying hook step to Radio City's new jingle
Updated On: 26 June, 2023 06:37 PM IST | Mumbai | mid-day online correspondent
The launch of the refreshing jingle, coupled with the captivating hook step by Melvin Louis, is set to create a wave of excitement among listeners and music enthusiasts
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Mumbai-based choreographer Melvin Louis has created the hook step for new rendition of `Rag Rag Mein Daude City`.
Radio City recently launched their peppy station sound #CityKiNayiVibe. This vibrant composition has quickly become a favourite among Gen Z listeners, gripping them with its upbeat rhythm and catchy lyrics. To amplify the excitement and engagement surrounding the jingle, talented dancer and choreographer, Melvin Louis came forward to create an irresistible hook step that perfectly complements the energetic beats of the track. The dashing choreographer was joined by Radio City’s fun-loving RJ Archana who grooved to the tunes of the new jingle.
Ashit Kukian CEO, Radio City said, "We are thrilled that our new station sound #CityKiNayiVibe has become an instant hit among the audiences and famous choreographer Melvin Louis came on board to create an exciting hook step for our new jingle. His creative talent and infectious energy perfectly complements the vibrant spirit and Gen Z vibe of the new rendition of `Rag Rag Mein Daude City`. We are assertive that the jingle hook step will create new-found excitement among our audience and entice them to follow the dance moves."
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