Updated On: 14 May, 2023 05:03 PM IST | Mumbai | Aakanksha Ahire
Television serials are a significant part of our culture. Despite the rise in OTT, daily soaps will continue to rule the hearts of our mothers. Why? We spoke to some mothers to find out the answer

In daily soaps, there are a lot of aspirational or relatable factors for mothers that are at play. While watching an episode mothers usually think things like ‘I wish my son was like that or, my daughter-in-law is just like this character’. When this happens, a mother gets hooked on watching a show. Photo Courtesy: iStock
As the clock strikes 7, the aroma of freshly prepared dinner begins to float in the house and the title song of daily soaps starts playing on the television. Soon after, the women of the family glue themselves to the couch fixating their eyes on the screen till 10:00 pm. This is what almost every Indian household looks like in the evenings.
Popular daily soaps in India have successfully managed to survive for more than a decade, the credit for which solely goes to our mothers. They have been the most loyal audience. More so, the children too have been an indirect audience of these shows. Don’t we reminisce about the past days and talk about how we grew up watching these soaps which we now find utterly stupid and overdramatic?