This mega book fair in Mumbai is a paradise for bibliophiles
Updated On: 03 July, 2023 05:39 PM IST | Mumbai | Aakanksha Ahire
A warehouse filled with cartons of books from all around the world. At this book fair in Mumbai, you will have a huge collection to choose from, leaving you wanting more
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Books available at this book fair are procured from the UK, the US and Australia. Photo Courtesy: Aakanksha Ahire
Hidden in Mahalaxmi, Mumbai is a paradise for all bibliophiles of the city. From best-selling novels to children’s books, this warehouse loaded with books, has it all. Butterfly Books/BooksByWeight is for those avid readers who look for economical options to buy books. Why, you ask? The books here are sold by weight.
Unlike most other bookstores in Mumbai where books are sold starting at Rs 100, this book fair sells books at an average cost of Rs 33 depending on the size. Madhavi Gupta, who co-founded Butterfly Books/BooksByWeight with her husband Ajay Gupta says, “Our aim is to make the purchase of books economical for all those who love to read.”
This venture is over 10 years old and has been acting as a blessing to the readers since. Before starting out with this mega book fair, the couple was into book trading for over 25 years. “It was only natural for us to start with this,” says Gupta. With books by best-selling authors available at such friendly prices, there was no way we were going to let this book fair go unexplored without finding out everything about it.
A unique venture that is more beneficial to the customers, is a rare find. The plunge in the sale of books due to the rise of online purchases of books by people on e-commerce websites compelled this couple to think of a strategy to pull back readers to the classic way of buying books. “We had to figure out a way to attract readers to something more interesting. That’s when we thought, why not provide them with an open space where they can visit and scan through a wide variety of options and make bulk purchases at affordable prices,” shares Gupta. Gupta claims they are the first to have invented this unique system of selling books, with others following the lead.
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