Entertainment has lured many traditional businesses to try their hands into this lucrative market with various tie-ups and collaborations. In one such one of its kind deal UAE’s media giant Khaleej Times has stuck a deal with innovative entertainment platform FilMe. As per the deal Khaleej Times will distribute Indian movies in Gulf countries with the help of FilMe. With this partnership Khaleej Times becomes the first media house in the world to offer first-day, first-show movies. Khaleej Times readers can experience this innovative product in the comfort of home through its publications, in physical and digital forms.

FilMe  which is striving to reshape the entertainment landscape with UAE’s leading media group, Khaleej Times to bring its readers the latest movies, facilitated by a simple scan of a QR code. As learned about the partnership, Khaleej Times’ print and digital channels will carry a unique QR code, which can be scanned using mobile phones. Once scanned, the “e- cinema” experience begins in less than 10 seconds.