'Hinglish' helps users engage more effectively with a broader audience: Study
Updated On: 15 June, 2024 01:57 PM IST | New Delhi | IANS
The study reveals that the Hinglish population has grown steadily between 2014 and 2022, with an annualised growth rate of 1.2 per cent, and the usage of Hinglish on `X` has increased annually by 2 per cent
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Hinglish helps users engage more effectively with a broader audience on social media platforms, particularly `X`, with Bollywood significantly boosting its popularity, a new study showed on Friday.
In the study, the Indian Institute of Technology (IIT), Delhi researchers at the Laboratory of Computational Social Systems (LCS2) led by Professor Tanmoy Chakraborty conducted a thorough statistical and econometric analysis covering 260,000 posts on `X` by 17,000 users and showed that more than 34 per cent of users prefer `Hinglish` to connect more effectively with their followers.
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