Gen Z sees online 'personal brands' as key to advantage in the job market: Study
Updated On: 12 March, 2023 02:21 PM IST | London | IANS
The more Gen Z students focus on portraying their brands on platforms such as LinkedIn, the higher the probability that employers will find their profiles and be better able to evaluate candidate talents, skills, traits, and the fit with company culture
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Employers highly recommend LinkedIn to Gen Z students and expect them to build LinkedIn profiles. Image for representational purpose only. Photo Courtesy: istock
A new research has revealed that Generation Z, or those born between 1997 and 2012 perceive online `personal brands` as a crucial tool to gain more advantage in the job market.
The study, led by the University of East Anglia in collaboration with the University of Greenwich, demonstrates the importance of authentically building online personal branding strategies and tactics to bridge the gap between Gen Z`s desired and perceived images on social media when job seeking.
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