Five ways the Gen Z is changing listening habits in India's music space
Updated On: 17 April, 2022 01:27 PM IST | Mumbai | IANS
The music choices of Gen Z in India has evolved over the past few years. From the arrival of independent artists to preferences for unconventional genres, here are the factors driving the change in the Indian music industry
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Image for representation: iStock
The Indian music industry is undergoing a revolution, and Gen Z is driving the change. Gone are the days when people had to listen to a record, turn on the radio, or rely entirely on MTV to hear their favourite songs. Today, a slew of self-made superstars have risen to prominence with their own independent labels - written, produced, and streamed from the privacy of their own bedrooms.
The Impact of the Internet: Without a doubt, the Internet has had the greatest impact on the creation, distribution, and consumption of music content in India and around the world. In the last decade, terms like YouTuber, Tiktoker, and Social Media Influencer have become commonplace, as more and more people embrace the streaming era. As more songs become available online, more people are turning to platforms such as Apple Music, Spotify, and others to listen to what is now known as "bedroom pop."
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