1 in 2 Indians seeing ads based on private phone conversations: Survey
Updated On: 26 May, 2022 04:42 PM IST | New Delhi | IANS
The results of the survey conducted by community social media platform LocalCircles also indicated that majority of Indians have given microphone access to their mobile phone for audio/video calls, social media, and audio recording third-party apps
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If you have seen an ad in your email box or via SMS based on your smartphone conversation with your wife or a colleague, don`t get shocked as a survey revealed on Wednesday that 1 in 2 citizens in India acknowledged seeing ads based on their private voice conversations. About 53 per cent of citizens said they have had one or more instances in the last 12 months where they saw advertisements on web or app based on their phone conversations, according to the survey by community social media platform LocalCircles.
The results also indicated that the majority of Indians have given microphone access to their mobile phone for audio/video calls, social media, and audio recording third-party apps. "A large number of people have been raising the issue of seeing contextual advertisements post their private phone conversations and this is very concerning," said Sachin Taparia, Founder of LocalCircles.
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