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The OTT war in India becomes intense in 2021
Updated On: 07 February, 2021 08:15 AM IST | Mumbai | IANS
What now looks to be burgeoning into a multi-crore industry in the country, almost threatening the very existence of cinema halls, promises many more options for the consumers. We list some of the new players, who are carving a place in the Indian cyberspace
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Netflix, Amazon Prime Video and Disney+ Hotstar have competition. Even as these established players expand their presence in the Indian market through innovations in content and strategy, a slew of new OTT players are set to disrupt and diversify the market. Last year, the world stumbled upon the reality of entertainment in the digital space mainly thanks to the Covid lockdown. What now looks to burgeoning into a multi-crore industry in the country, almost threatening the very existence of cinema halls, promises many more options for the consumers. We list some of the new players, who are carving a place in the Indian cyberspace.
Lionsgate Play
Starz, a leading premium global streaming platform launched in India last December. At the moment, the subscriptions available are Rs 699 for a year and Rs 99 per month. The platform aims to get into original content creation in India soon. "India has always been a key market for us. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play," Jeffrey A Hirsch, President and CEO, Starz, said while launching the app in India.
What`s good: The app comes with a huge catalogue of the studio, which already has a set fan base in the market.
What`s not good: The app launched a campaign backed by Bollywood power with Tiger Shroff and Ananya Panday, but they don`t have any Indian content. This would mean they would miss out on the regional market.
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