Updated On: 07 December, 2021 08:54 AM IST | Mumbai | Uma Ramasubramanian
Early bird in digital entertainment, Inside Edge 3 star Richa Chadha says she set foot in OTT world to bridge the gap between saas-bahu dramas and international shows

Richa Chadha
The success of Inside Edge has taught Richa Chadha what she knew all along — that going by her gut feeling will hold her in good stead. She came onboard the cricket drama, one of Amazon Prime Video’s first Indian originals, in 2017 when homegrown web content was still at a nascent stage and movie stars were maintaining a safe distance from it. Over four years and three seasons of the series later, the actor must feel validated being one of the early birds in the OTT revolution.
“I was not looking for validation at all [when I picked up the series]. I thought this is the way shows will happen in the future. That’s why I agreed to do it. I didn’t have any apprehension [about foraying into a new medium] because I was fairly confident,” says Chadha, explaining that she knew there was a gaping hole for intelligent shows that could appeal to the urban audience. “[I knew that] a bunch of people couldn’t relate to the TV offerings. They were watching original shows from abroad, but couldn’t relate [fully] to that either. So, here was a chance to bridge the gap between the saas-bahu TV shows and foreign originals, while also filling the gap between films and TV. I am happy I had the foresight to do it, and didn’t listen to anybody who told me not to do web shows.” The actor has since gone on to dabble in several digital offerings — from popular reality show One Mic Stand to the anthology, Unpaused.