Home / Entertainment / Web Series / Article /
'Netflix content will reflect obsession with mainstream storytelling'
Updated On: 12 September, 2019 08:12 AM IST | | PTI
Viewership habits have evolved and changed over the last decade even in India, he said, adding that Netflix is just the tip of the iceberg
Listen to this article :
Karan Johar/picture courtesy: Karan Johar's Instagram account
Filmmaker Karan Johar says he considers his films to be a "guilty pleasure" for his audiences and is "unapologetically and unabashedly" obsessed with the mainstream trappings of storytelling, something he promises to continue in his content for Netflix.
Johar, who has just inked a multi-year broad content deal with the streaming giant, said the global reaction to his 27-minute film as part of the collective "Lust Stories" on Netflix made him realise there is much "outside of the country that is interested in us and the stories we tell". A viewership revolution is just around the corner with the growth of OTT (over the top) platforms and it would be foolish to miss it, said the man behind Dharma Productions and its digital arm Dharmatic.
Read Next Story
Trending Stories
Latest Photos
Latest Videos
Latest Web Stories
ADVERTISEMENT
Mid-Day Fast
ADVERTISEMENT
ADVERTISEMENT