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Everyone wants to play with the cool boys
Updated On: 30 July, 2024 06:40 AM IST | Mumbai | Mohar Basu
From executing sequences for mythological dramas to making 100-foot murals, Hridaye, Nishant, and Vishal on how their studio is the hub for all things AI in Bollywood
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Nishant Tahilramani and Hridaye Nagpal, along with Vishal Balsara (in maroon), believe in making their studio ‘future-proof’. Pic/Atul Kamble
If you ask industry insiders to recommend a studio for AI-related services in filmmaking, chances are they will name Gobo Studios. Run by filmmaker Hridaye A Nagpal, who co-directed Amazon Prime Video’s Rainbow Rishta, along with Nishant Tahilramani and Vishal Balsara, Gobo Studios is a creative studio for all practical purposes. Nagpal corrects us, “We are the future-proof creative studio.”
In March 2022, Tahilramani told Nagpal about the Dall-E2 opening up to the common people. Dall-E is the art vertical of Open AI that also has patented Chat GPT. Little did they know that this development would, one day, help them set up their studio. Nagpal recalls, “I couldn’t bring myself to believe that text prompts can generate images. But I started playing with it. We had some written concepts and scripts, [which were kept] over time because it wasn’t even possible to visualise them, and needed money. But AI gave me the opportunity to bring these ideas to life. A lot of them were queer history ideas or futuristic ideas [rooted in] Indian setting. One of them was called Vedic Future. When I made it, it started getting traction online. My living room was the starting point of this studio.”
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