Updated On: 13 April, 2021 08:19 AM IST | Mumbai | IANS
Saria had earlier pointed out that the poster of Kapoor`s upcoming show "His Storyy" is similar to that of his film "Loev".

Ekta Kapoor File.Pic/Yogen Shah
National Award-winning filmmaker Sudhanshu Saria feels the apology tendered by Ekta Kapoor`s production house ALT Balaji following his allegation of poster concept plagiarism is "brazen, disrespectful, inconsiderate", and "smacks of arrogance". Saria had earlier pointed out that the poster of Kapoor`s upcoming show "His Storyy" is similar to that of his film "Loev".
Expressing his mind with an emotional outburst during a video interaction with IANS, Saria said: "I have to say my first reaction was numbness and then it knocked the wind out of me. I found myself instinctively so angry that I could not even explain it. This action is brazen, disrespectful, inconsiderate, careless and it is smacks of arrogance. It made me show that I do not matter. They saw the poster, they took it and reused it thinking I am such a nobody in the business that no one would notice who originally created the poster! They thought I am insignificant. I am in the business for last 18 years."