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Why reality TV shows are more lucrative than Bollywood
Updated On: 20 April, 2015 11:48 AM IST | | Sonali Joshi Pitale
<p>Thanks to the obscene amount of money reality TV shows are offering, many seem to prefer them over films. A case in point being Upen Patel, who has been offered Rs 2 crore for 'Nach Baliye 7'</p>
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The big fat pay cheque: Why reality TV is more lucrative than Bollywood
According to a recent report, the television industry has been consistently clocking a year-on-year growth of about 15 per cent, luring advertisers to pour money into the general entertainment channels. At the same time, networks are pulling out all stops, splurging big money on the star cast, elaborate sets, and stunning locations. And reality shows being the darling of small screen audience, remuneration of those involved in them can make your jaws drop.
While participating in dance reality show 'Jhalak Dikhhla Jaa', television actress Drashti Dhami (left) was paid Rs 2 lakh on a weekly basis. The amount consistently went up as she ensured her survival on the show
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