Actress Taapsee Pannu has been roped in as the face of new TV commercial "Cover Karo, Kaam Aayega" by Coverfox.com, an Insure-tech platform. Executed by Suresh Triveni under the RPF banner, the campaign intends to establish the need for insurance in everyday life.

Speaking about the partnership, Taapsee said, "I have been able to deliver my best as an actor when I have portrayed strong and independent characters, like the one in Coverfox's commercial. I loved the fact that the company is encouraging women of today to take matters in their own hands, even the financial ones...."