Updated On: 11 July, 2021 07:44 AM IST | Mumbai | IANS
"It is always about starting something, believing in your product and creating it, but I also feel that audience needs some time to build a habit to watch something like that. TV has become very unpredictable. There are many shows that have gone off air within few months," she says.

Mona Singh. Pic/Ashish Rane
Actress Mona Singh is perhaps best remembered as the bespectacled assistant in `Jassi Jaissi Koi Nahi`, but she has come a long way since those days, and so has the format of storytelling. The actress admits that in times of short web series and OTT boom, she too has evolved as a viewer like others. "We are losing out on patience, we want something that excites us, entertains us and is short-lived. TV serials that go on for years and years don`t make any sense to me anymore because as an audience I don`t watch them anymore. I am more hooked to OTT shows from start to finish," Mona tells IANS.
Mona Singh also feels that shorter stories keep creativity alive. "You start with a new season, you add new faces and work on the script. It`s not about the quantity of 500 to 2,000 episodes, you actually sit down and write something new, have workshops and do it accordingly," says the actress, who has also been part of television shows such as `Kya Huaa Tera Vaada` and `Radhaa Ki Betiyaan Kuch Aur Kar Dikhayengi`.