JD Majethia: 20 per cent of viewers have not returned to television

Updated On: 15 August, 2020 06:49 AM IST | Mumbai | Uma Ramasubramanian

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Taarak Mehta Ka Ooltah Chashmah

With film and TV shoots suspended during the first three months of the lockdown, the audience had turned their attention to OTT platforms for their daily dose of entertainment. News channels also witnessed a sharp spike in viewership as people kept abreast of the latest developments amid the pandemic. It marked a shift in the entertainment consumption pattern of the population that had considered daily soaps their primary source of entertainment for long. However, the true impact of the shift can only be gauged now as serials and reality shows have returned to the tube in the past six weeks.

Stills from Bhakarwadi