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Ekta Kapoor challenges dynamics on television
Updated On: 21 May, 2018 12:30 PM IST | Mumbai | Mohar Basu
Kapoor procures IP rights of upcoming show to stream episodes on her digital platform 24 hours after they air on TV
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Ekta Kapoor
In a first of its kind development, Ekta Kapoor's production house has managed to crack a deal with Sony Entertainment to procure the rights to stream her upcoming show for the channel on her digital platform. Episodes from Kapoor's Dil Hi Toh Hai, starring Karan Kundra, will stream on her OTT platform, ALTBalaji, 24 hours after they air on television. The permissions come as a result of the ownership of the intellectual property (IP) rights of the show, which, in this case, rests with Kapoor's Balaji Telefilms Limited. While the IP rights of TV shows usually rest with the channel, Siddharth Kumar Tewary has been the only other producer to secure the rights for his show, Porus.
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