KBC in its 18th year of existence since it first appeared on TV screens way back in the year 2000. It's the 10th season this year. KBC is a show that taught India to value the power of knowledge and gave the common man the confidence to dream big.

Kick-starting its 10th season with the campaign #KabTakRokoge, KBC celebrates the spirit of resilience in people. Every single participant – past, present and future – at some point in their lives, have persevered to make a dream come true. The campaign evokes the emotions of every KBC aspirant.  This year, the show received the highest ever, record-breaking registrations of over 31 million within a span of 15 Days. This year, the show promises to be a visual delight for the viewers with the well-integrated use of Augmented Reality (AR) making television viewing a truly phenomenal experience.