The year 2020 has shown that new-age entertainment goes beyond traditional media of television and cinema. One to believe that the medium and the message are often inter-linked, actor-producer Rana Daggubati is set to launch his YouTube channel, South Bay, today. "In 2020, stories can and should be told in all platforms. South Bay [will offer] multi-lingual, multi-format stories that range from 10 seconds to 10 hours. In India, we've been divided into sub-culture and mainstream in terms of content viewing, but on this channel, we'll bring mainstream talent to create cultural content. Inversely, independent creators will get a mainstream platform," says the South star.

Johar, Ranaut will appear on the show