Prithviraj on films being designed for OTT: We will creatively diversify
Updated On: 29 July, 2021 08:50 AM IST | Mumbai | IANS
With new releases coming in every week on digital platforms, it is needless to say that the digital platform is thriving. Prithviraj, who has now dived deep into the production of his second directorial `Bro Daddy`, feels direct digital productions can benefit Indian film industries the most.
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Prithviraj Sukumaran in Kuruthi (Photo/PR)
Malayalam actor Prithviraj Sukumaran`s last release `The Cold Case` was a direct digital release. While the actor is kicked about the rise of digital platforms, he is waiting for the time when OTT platforms start production of content, instead of just acquiring them for release. "This whole phenomenon of designing a film for OTT platforms is still to find its footing in India," Prithviraj tells IANS.
He adds: "Most of the films which have found their way to OTT platforms through direct premieres are films which were initially designed for theatres. So the difference is that when you think of that film, you also start thinking if this film is going to be subject to community viewing."
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