Audiences go 'GRRR'
Updated On: 23 March, 2022 12:48 PM IST | Mumbai | Mohar Basu
Trade worried about footfall as RRR tickets are priced upwards of Rs 700 in multiplexes; audience divided about shelling out big bucks in the current scenario
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The film will hit cinemas on March 25
The back-to-back success of Gangubai Kathiawadi and The Kashmir Files has brought cheer in the exhibition industry. Theatre owners are hoping that the momentum will get a further boost with the release of SS Rajamouli’s RRR, one of the biggest movies of the year. With cinemas having opened the advance booking of the Ram Charan, Jr NTR and Alia Bhatt-starrer, it has revealed a worrying trend — ticket prices for prime shows at premium multiplexes in metros have sky-rocketed to Rs 700 and upwards. While 2D shows have been priced between Rs 300 and Rs 500, the rates go further north for 3D shows.
Won’t the rates deter the audiences who have only begun returning to theatres after the pandemic? Trade analyst Taran Adarsh agrees that affordable prices would be an incentive for viewers. “But the trend is to increase the pricing, especially with an event film like RRR. There is a lot of expectation riding on this film. Even the makers want to recover their investment.” He adds that it remains to be seen whether the audience will shell out big bucks. “It all depends on the content. People spent R1,000 per ticket to watch Spider-Man: No Way Home [2021].”
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