People’s capacity to consume OTT content has grown tenfold: Rana Daggubati
Updated On: 23 July, 2021 09:27 AM IST | Mumbai | Mohar Basu
The lockdown-led push for web platforms made Rana Daggubati venture into content creation
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Rana Daggubati
Rana Daggubati, 36
His YouTube channel, South Bay, offers diverse fare through various formats of storytelling
IN November 2020, when the world was barely recovering from the first wave of the pandemic, Rana Daggubati launched his YouTube channel, South Bay, which had content ranging from chats, snackable short forms, news, music, animation, fiction, and non-fiction to cater to users with different tastes and preferences. While sharing the news with mid-day, the actor-entrepreneur had then said, “It is 2020, and clearly stories can, and should be told by producers on all platforms.”
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