Fast, furious and cruising into future

Updated On: 24 May, 2024 06:11 AM IST | Hyderabad | Priyanka Sharma

What happens when 10,000 fans meet Prabhas and his AI-powered car Bujji? mid-day brings you all the dope from Kalki 2898 AD’s teaser launch in Hyderabad

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The customised car. Pic/Yogen Shah

A common joke is that certain south films’ promotional events can rival the scale of many Hindi movies. At the teaser launch of Kalki 2898 AD, we realised this may not be an exaggeration. On Wednesday, from a few metres away, we could hear fans chanting Prabhas’ name well before we reached the part of Ramoji Film City that served as the event’s venue. Guess that’s what you get when you bring over 10,000 fans of the Telugu superstar under one roof. Beginning at 7 pm, the event had enough to keep the eager admirers entertained—a band played hit songs from Prabhas’ films, followed by a bike stunt show, and a dance performance.

At 9 pm, amid fireworks and deafening cheer, the leading man made a smashing entry, riding a yellow customised vehicle. While some fans crossed the barricades to get a closer glimpse of Prabhas, some others had their eyes glued to the vehicle. That’s how we were introduced to Bujji, the AI-powered car that apparently took the technical team over two years to develop. After the teaser was unveiled, it was evident that Bujji—a futuristic vehicle that forms a friendship with Prabhas’ character Bhairava—commands its own space in director Nag Ashwin’s star-studded movie featuring Amitabh Bachchan, Kamal Haasan, and Deepika Padukone.

Prabhas waves out to his fans at the event