Jailer: Rajinikanth, Tamannaah's Kaavaalaa avatars get a twist in Amul ad
Amul, the renowned Indian dairy brand, adds its iconic touch to Rajinikanth`s film Jailer with a playful cartoon tribute celebrating the movie`s success and humorously referencing its viral song
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Amul, India`s beloved dairy brand, has a knack for crafting witty and topical ads that resonate with the masses. Their iconic Amul girl has graced advertisements that cleverly incorporate trending subjects, earning them a special place in the hearts of the Indian audience. In a recent delightful twist, Amul has joined the frenzy surrounding Rajinikanth`s latest film, `Jailer`, with a playful cartoon tribute that adds a touch of humor to the film`s success.
The cartoon illustration brings to life the joyful camaraderie between a character reminiscent of the legendary Rajinikanth and the adorable Amul girl, who dons the likeness of Tamannaah Bhatia from the film. Seamlessly integrating with the movie`s viral hit song `Kaavaalaa`, composed by Anirudh, the cartoon playfully features the phrase `Tu Maskavalaya`. Another clever line reads, `Rajini Kanth resist it`. Beneath the illustration, the caption declares, "Movie Jailer`s Box Office Success is Unstoppable."
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