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How the SAG-AFTRA strikes are affecting Hollywood box office grosses
The Hollywood strikes have been ongoing for quite a while now, with SAG-AFTRA marking 38 days and the WGA hitting a whopping 111 days of protest. The studios are realizing that this absence of talent-led promotion is packing quite a punch, perhaps even more than anticipated.
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The Hollywood strikes have been ongoing for quite a while now, with SAG-AFTRA marking 38 days and the WGA hitting a whopping 111 days of protest. During this time, the actors and writers haven`t been stepping into the limelight to promote their projects that have hit the screens. It`s all part of their strategy to fight for their demands, but what the studios are just realizing is that this absence of talent-led promotion is packing quite a punch, perhaps even more than anticipated.
Insiders who spilled the beans to The Hollywood Reporter shed light on a significant impact: recently released films are noticeably feeling the pinch of this lack of star-powered promotion. This vacuum in public engagement is predicted to potentially slash box office earnings by 15%. An apt example is the late July premiere of Paramount`s Teenage Mutant Ninja Turtles: Mutant Mayhem. The cast boasts big names like Ayo Edebiri, Seth Rogen, and Jackie Chan, alongside the four promising young leads: Micah Abbey, Nicolas Cantu, Shamon Brown Jr., and Brady Noon. However, thanks to the ongoing strikes, only director Jeff Rowe could grace the premiere event. One insider mused about the scenario that could have been, envisioning the star-studded group photo on the vibrant red carpet.
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