Before the 10-minute All Too Well: The Short Film hit the Internet, singer Taylor Swift attended a premiere of the project, which she wrote and directed, at the AMC Lincoln Square 13 in New York City. The theatre was packed with her fans, who cheered and sang along at Swift’s encouragement.

Swift has never commented on the exact origins of All Too Well, which came out nearly 10 years ago. But according to clues put together by her followers, the song details Swift’s painful break-up with Jake Gyllenhaal, who reportedly dated the singer in 2010.