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Russian cinemas response to Hollywood boycott, decides to show Bollywood films
Updated On: 22 March, 2022 08:57 AM IST | Mumbai | ANI
The film chains` decision was driven primarily by two factors, their executives say: first, going to the movies is one of the most popular leisure activities among Russians
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Radhe Shyam poster/picture courtesy: PR
After the leading Hollywood studios announced the suspension of new releases in Russia, Russian cinema networks may move to show Bollywood blockbusters and movies from other Asian, Latin American countries, reported the Vedomosti, a Russian daily.
In 2021, foreign films accounted for 75 per cent of the Russian box office. The film chains` decision was driven primarily by two factors, their executives say: first, going to the movies is one of the most popular leisure activities among Russians. "The task is to keep it affordable and relevant, even despite the sharply increased costs for lamps and components for projectors, the cost of which, following the exchange rate, increased by about 80 per cent," says Alexey Vasyasin.
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