Updated On: 29 May, 2021 08:18 AM IST | Mumbai | mid-day online correspondent
Representing India on the world stage, multi-platinum rapper-singer-songwriter- dancer Raja Kumari has been roped in by Spotify, Instagram, Amazon Prime, and YouTube for their respective global AAPI campaigns.

Raja Kumari Picture Courtesy: PR
With a marked increase in anti-Asian discrimination, stereotyping and violence making international headlines earlier this year, Asian American and Pacific Islander Heritage Month has embraced a renewed sense of purpose. The month of May has been dedicated to celebrating the many contributions and cultures of this diverse community, through narratives revolving around heritage and culture, pride and faith, sacrifice and resilience, all captured at this pivotal moment in time.
Amongst other communities, the entertainment community has taken note, with many announcing a range of initiatives to observe the annual month-long celebration that honours the contributions of the AAPI community in America and around the world and gives a glimpse into the lived experiences and diverse cultures of the broader Asian diaspora.