When planning the poster for the R-rated comedy Hot Tub Time Machineu00a0-- debuting exclusively on EW.comu00a0-- the marketing team at MGM decided to play things counterintuitively and go with...algebra? <br /><br />"The title is provocative," explains studio marketing head Michael Vollman. "We wanted to try to tell some story with the poster, which you don't do a lot of the time. Who has algebra in something aimed at a mass audience? It was a fun way to make the title even more interesting."<br /><br /><img alt="" src="/imagedata/2010/feb/Hot-Tub-Time-Machine.jpg" border="5" />

Rihanna and Justin Bieber team up

When planning the poster for the R-rated comedy Hot Tub Time Machine -- debuting exclusively on EW.com -- the marketing team at MGM decided to play things counterintuitively and go with...algebra? 

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