At this year's 77th Golden Globe Awards, almost 1,300 Hollywood guests will be served with a plant-based feast for the pre-show dinner at the historic The Beverly Hilton Hotel. The company is a non-profit organization that makes film and TV luminaries accessible on the Globes.

Lorenzo Soria, President of the organization, told CNN that, "The climate crisis is impossible to ignore and after speaking with our peers, and friends in the community, we felt challenged to do better. The decision to serve an entirely plant-based meal was embraced by our partners at the Beverly Hilton, and represents a small step in response to a big problem."