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'Frozen 2' stocks controversy over promotion in Japan
Updated On: 14 December, 2019 08:44 AM IST | Washington D.C | ANI
The situation came in notice early this December when many Twitter users noticed how seven manga artists had posted illustrations of characters from the flick using the same phrasing
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A still from Frozen 2
The promotion campaign for 'Frozen 2' in Japan by Walt Disney stocked a controversy around stealth marketing due to 'lack of miscommunication' between the manga artists who were hired to promote the musical fantasy film and the advertising company.
The situation came in notice early this December when many Twitter users noticed how seven manga artists had posted illustrations of characters from the flick using the same phrasing.
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