Barbie: Dolling out the goodies to ensure Mattel remains in ‘pink’ of health

Updated On: 21 July, 2023 01:27 PM IST | Mumbai | Johnson Thomas

`Barbie` movie review: The pre-interval half was entertaining and had fairly rollicking humor. The second half though thematically strong, bordered on the preachy while emphatically trying to ace it by playing the victim card

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Still from Barbie

Film: Barbie
Cast: Margot Robie, Hari Nef, Ryan Gosling, Issa Rae, Dua Lipa, Kate McKinnon, Alexandra Shipp, Will Ferrell, America Ferrera, Simu Liu, Michael Cera
Director: Greta Gerwig
Rating: 3/5
Runtime: 114 mins

A well-intentioned IP-driven cash grab in neon pink, Greta Gerwig’s ‘Barbie’ billets the colorful Plasticine paradise with existential feminism and issues of identity and the human condition. There’s also a great deal of playful, doll-house mocking humor to go with it.

Ruth Handler created Barbie in the 50s and since then Mattel has never had to look back or count its pennies. Barbie has since become the most coveted Doll and the Doll-house and accessories that go with it have only added more moolah to their coffers. So when Mattel and Warner Bros decided to hook up for ‘Barbie’ the speculation was on whether they wanted to go the Lego ‘Toy Story` way. Creating a cinematic world for toys to flourish in the real one appears to have now become the choicest way to go for popular IPs.

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