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Adidas snaps ties with Kanye over his anti-Jew remarks, to take $246 mn hit
Updated On: 26 October, 2022 11:20 AM IST | Los Angeles | IANS
The move follows West`s repeated attacks on the Jewish community in recent weeks. Earlier this month he posted on social media that, among other things, he planned to go "death con 3 on Jewish people"
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Kanye West. Pic/AFP
Sports brand Adidas has terminated its partnership with rapper Kanye West over his anti-Semitic comments in a move it estimates will impact its bottom line by up to $246 million this year alone, `Variety` reports, quoting a company statement released on Tuesday.
The sneaker brand, referring to West by his `Ye` pseudonym, said in the statement: "Adidas does not tolerate anti-Semitism and any other sort of hate speech. Ye`s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company`s values of diversity and inclusion, mutual respect and fairness."
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