Yodha trailer launched mid-air, Sidharth Malhotra back again in action mode

The Yodha trailer was launched midair in the presence of the cast and makers of the film After the gravitydefying poster launch and adrenalinefuelled teaser the Sidharth Malhotra starrer became the firstever film to have its trailer launch on a flight in Hindi cinemaThe powerpacked trailer was unveiled midflight in the presence of distinguished guests from the media fraternity who were originally en route to Ahmedabad from Mumbai to attend the press conference of Yodha But little did they know that they were in for a mindblowing surprise a firstofitskind opportunity to watch a filmrsquos trailer in the skyTo enhance and personalise the viewing ambience each journalist on board was provided with a tablet and a pair of headphones to immerse themselves in each beat of the trailer crafting an epic audiovisual experience unlike any other Besides members of the media team Yodha including producers Karan Johar Apoorva Mehta and Shashank Khaitan along with the star cast of the film Sidharth Malhotra Raashii Khanna and Disha Patani were also present on the flight making it an unforgettable day for everyone The neverseen before trailer launch ndash thousands of feet above the ground ndash finally culminated in an eventful press conference graced by media personnel from both Mumbai and AhmedabadView this post on InstagramA post shared by midday middayindiaAfter the roaring success of the National Awardwinning film Shershaah Yodha marks the next big collaboration between Amazon Prime Dharma Productions and Sidharth Malhotra Directed by the debutant duo of Sagar Ambre and Pushkar Ojha the highoctane action thriller film follows Arun Katyal the commanding officer of an elite unit Yodha Task Force on a thrilling rescue operation Produced by Hiroo Yash Johar Karan Johar Apoorva Mehta and Shashank Khaitan Yodha is slated for a theatrical release on March 15View this post on InstagramA post shared by Karan Johar karanjoharKaran Johar producer and owner of Dharma Productions shared ldquoSteering clear of the conventional approach we strived to infuse innovative ideas into Yodhas promotional campaign Our goal was to bring out the films largerthanlife essence through a series of trendsetting events and interactive experiences and engross the audience in its world even before they set foot in the cinema halls It was truly a surreal experience to unveil the trailer midflight on an aircraft and watch it through the lens of members of the media The spark in their eyes spoke volumes about the impact it had on them I personally interacted with some of them and their reactions ndash not just to the trailer but also to the inflight launch ndash were nothing short of exhilaratingrdquoAdding to this Apoorva Mehta Producer and CEO of Dharma Productions said ldquoYodharsquos historic midsky poster launch pretty much set the tone for a series of remarkable events in the runup to the filmrsquos release The entire team has put in months of hard work to ensure that every aspect of these events was meticulously planned and executed What better way to launch the trailer of an inflight action thriller than on an actual flight We wanted to make a statement with Yodharsquos trailer launchldquoYodha is a story with a courageous soul and wersquore proud to be coproducing the film and with it further strengthen our longstanding partnership with Dharma Productions At Prime Video we have always believed in innovating and bringing in newer exciting experiences for our customers and the midair trailer unveiling of Yodha exemplifies itrdquo said Manish Menghani Director and Head of Content Licensing Prime Video IndiaExpressing his excitement about the inflight trailer launch of Yodha Sidharth Malhotra said ldquoAgar teaser itna dhamakedar tha toh trailer toh aur dhamakedar banana hi tha So Dharma Productions took to the skies once again for a oneofakind inflight trailer launch which really sets the tone for all the thrills and chills the audience can expect while watching the film Irsquove given my blood and sweat to make this fastpaced action film Canrsquot wait for all of you to see it in theatres on 15th of Marchrdquo