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Why Rahul Mishra is betting on ready-to-wear
Updated On: 02 February, 2022 07:08 AM IST | Mumbai | Shweta Shiware
National Institute of Design alumnus and regular on the Paris Haute Couture Week calendar, Rahul Mishra jams with mega retail brand to jump into the ready-to-wear market
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Darshan Mehta, MD at Reliance Brands Limited (RBL) with Rahul Mishra
Rahul Mishra and Reliance Brands Limited will embark on a collaborative journey to create and own a new ready-to-wear (RTW) brand through a 60:40 joint venture, it was announced on Monday. While the name of the brand is not decided yet, Mishra will take on the role of its creative director. “The journey of the to-be-launched, ready-to-wear line of clothing and accessories, ‘by Rahul Mishra’, promises to be both exciting and unconventional,” says Darshan Mehta, managing director at Reliance Brands Limited. The launch of the first capsule collection is planned for September at one of the international fashion weeks. “The intent from the start is to target the global consumer. The first store both online and physical would, in all probability, be either in London, New York or Dubai,” Mehta adds.
The Rahul Mishra brand today is a synonym for all the totems of high-craft quotient couture. In January 2020, he became the first Indian designer to showcase at Paris Haute Couture Week and continues to participate every season. But his remarkable career began with RTW. His debut collection in 2006 focused singularly on the off-the-rack reversible jackets made from Kerala’s mundu fabric, and so did his Woolmark Prize winning collection in 2014. “It (RTW) has been the biggest DNA of the brand. We have showcased at Paris Fashion Week for 13 seasons, housed it at retail outlets like Colette, 10 Corso Como, and online platforms Moda Operandi and Farfetch,” says Mishra on phone from Delhi. “So I can’t say we are reviving it but with the partnership we want to give RTW its due, and all the extra love and care and a solo showcase [at a global fashion week] it deserves,” explains Mishra.
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