Why Bollywood stars are keen on exploring the online route

Updated On: 08 September, 2015 08:35 AM IST | | Anirban Das

<p>As Richa Chadda collaborates with a team of stand-up comics for an online show, we explore how stars are increasingly going digital to connect with the youth...</p>

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Why Bollywood stars are keen on exploring the online route

Being smart with the choice of films and earning praise for their performance is not enough for some Bollywood stars. They want to create a unique identity that is not limited to the big screen and in doing so, widen their fan base as well as their horizon. With Internet being the hub of limitless opportunities and possibilities, most tinseltown celebs are coming up with online shows, invariably in the comedy genre.

Richa Chadda will feature in a fun video conceptualised by (below) stand-up comics Kanan Gill (left) and Biswa Kalyan Rath