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When I feel low on self worth, I channelise my inner Bachchan: Ektaa Kapoor
Updated On: 06 December, 2023 06:41 AM IST | Mumbai | PTI
Ekta Kapoor became the first Indian woman to receive the International Emmy Directorate Award, the big shot producer considers megastar Amitabh Bachchan an inspiration when it comes to acing the "game of relevance"
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Ektaa Kapoor and Amitabh Bachchan. Pics/Yogen Shah
From being called a wannabe producer to becoming the first Indian woman to receive the International Emmy Directorate Award, it`s been a whirlwind of a journey for Ektaa Kapoor, who considers megastar Amitabh Bachchan an inspiration when it comes to acing the "game of relevance". It`s 30 years and counting for Kapoor in the showbiz across mediums of television, cinema and streaming. Going forward, her goal is clear: either create something she hasn`t before or become a "creative ally" of newer voices. "My favourite line always has been: `When I feel low, I channelise my inner Beyonce. When I feel even lower and low on self-worth, I channelise my inner (Amitabh) Bachchan.` I really think he is one person who has played the game of relevance so well. To be in an industry for 50 plus years and be relevant today means so much more today to me," the producer told PTI in an interview here. Last month, Kapoor was honoured with the International Emmy Directorate Award for significant contribution to the world of arts and entertainment at a ceremony in New York.
"It has been quite a whirlwind journey. The Emmy was overwhelmingly a pleasant surprise. It`s great to bring home for India, especially the directorate (award) which is really an honour that fills my heart with gratitude," she added. Kapoor is the co-founder of production house Balaji Telefilms, known for creating long-running popular soap operas such as "Kyunki Saas Bhi Kabhi Bahu Thi", "Kahaani Ghar Ghar Kii", "Kaahin Kissii Roz", "Kasautii Zindagii Kay" and "Bade Achhe Lagte Hain". The banner, which later branched out to making movies (Balaji Motion Pictures) and streaming shows (ALT Balaji), will celebrate its three decade anniversary in August 2024. A lot has changed since she began making TV shows, says the 48-year-old producer who believes there`s no homogeneity in content anymore as there is an influx of fresh talent. "At this point, I would want the next 30 years to be either I create something which I haven`t created before or ally. I want to have a creative alliance more than creating now." The art to curate is a bigger art for her now, she said, adding priorities have changed over time because "creativity takes time, it takes a lot".
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