When Bollywood stars invaded the cricket pitch

Updated On: 08 April, 2015 02:10 PM IST | | Gaurav Dubey

<p>As Indian Premier League (IPL) 8 kicks off today, we take a look at instances when the cricket field proved to be an ideal turf for unveiling Bollywood projects</p>

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When Bollywood stars invaded the cricket pitch

Movie promotions are increasingly becoming aggressive, challenging filmmakers and actors to come up with innovative and unique strategies everyday. And what better than cashing in on cricket mania — a passion that is as big as Bollywood? Promotional activities centered on cricket are being planned by the marketing teams of different production houses.

Ranbir Kapoor stars in 'Bombay Velvet'. Pic/Atul Kamble