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What Bollywood stars' social media presence says about them
Updated On: 12 April, 2015 07:20 AM IST | | Sanat Mehra and Urmimala Banerjee
<p>While a few Bollywood celebs use social media for pure exhibitionism, some others use it as a powerful marketing tool. Here’s a look at how social media has changed their lives</p>
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Getting hold of an interview, conducted back in 1990, of Amitabh Bachchan and Rajesh Khanna was not a task thanks to Google, but what the search engine cannot offer, and thankfully so, is the benefit of hindsight. While the journalists responsible for the interview must have high-fived to the thought of getting the country's attention with the help of print media, we would like you to imagine that scenario in today's time with the Internet around:
A selfie of the two stars would be floating on the Internet, and one good meme of the same photograph would have been shared unanimously. #BachKhann would have begun trending on Twitter a week before the magazine hit the stands. One could expect a steady overflow of spoofs, offering an alternate take on the meeting of the two stars. Overshadowed by the internet, we've acquired an extroverted taint to our personalities that gets played out over many forms of media, but through a single platform. Here is how the Bollywood industry has succumbed to this changing trend...
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