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Vishnu Vardhan Induri: People unwilling to return to theatres
Updated On: 18 September, 2021 07:25 AM IST | Mumbai | Mohar Basu
Despite recent offerings faring well, filmmakers unwilling to release movies in limited theatres; Hollywood offerings make the most of lack of competition
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Bell Bottom
Not too long ago, Akshay Kumar was hailed by industry folk for leading from the front and facilitating a theatrical release of his film, Bell Bottom. However, despite a notable collection of Rs 30-crore — collected from theatres across India, where a 50 per cent occupancy clause was in place — the development hasn’t encouraged other filmmakers to follow suit.
Mid-day has it that the recently released offerings have been unable to recover costs. Kumar’s Bell Bottom, which also began airing on Amazon Prime Video this week, earned about Rs 30-crore, but trade pundit Atul Mohan puts the predicted figure of a pre-pandemic film of this nature at Rs 150-crore. “Roughly, 30 per cent of the national box office [collection] comes from Maharashtra, 20 per cent of which comes from Mumbai and Thane alone. Mumbai is where buzz around a film is generated. Because the centre is shut, exhibitors are not particularly interested in [showcasing] films. Bell Bottom, Chehrein and Thalaivi are doing [well], but the industry isn’t picking up pace. Among the factors contributing to this failure are the ticket prices, which are too high for a post-pandemic era. There’s also a great deal of fear among viewers, who are willing to wait for an OTT release that follows within weeks.”
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