Another feather in the cap for RSVP pictures' as URI: The surgical strike wins a Bronze Lion on the fourth day of the Cannes Global Advertising awards for their Innovative advertisement to promote curbing piracy.

The ad was a part of promotions for "URI: The surgical strike" and stars Vicky Kaushal and Yami Gautam, planning a surgical strike against people who illegally download movies. They urge people to refrain from piracy and promote watching movies, legally. The promo is very simple but delivers a very strong and clear message to abort piracy and it caught the eye of the jury at the festival. The promo bagged RSVP pictures a Bronze Lion at the Cannes Global Advertising awards which is the largest gathering of the creative marketing community and is a five-day festival.