Home / Entertainment / Bollywood News / Article /
Varanasi warriors
Updated On: 02 August, 2015 08:15 AM IST | | Ananya Ghosh
<p>Three design soldiers out to protect the Benarasi weave, chart out a fight plan</p>
Listen to this article :
Design interpreter: Abu Jani-Sandeep Khosla
When you are a designer-turned MP, fashion is bound to make it to national headlines. In June this year, a delegation of top Indian designers, led by BJP’s Maharashtra treasurer Shaina NC, travelled to Varanasi to meet master weavers and manufacturers to discuss a plan that could breathe life into a dying market for Benarasi products, including its once famed sarees. The germ of the idea occurred to her last October, but Shaina waited to collect support from over 40 designers before she approached Union MoS (Independent Charge) for Textile Santosh Gangwar.
The number has grown to 100, including prominent names Ritu Kumar, Anita Dongre and Abu Jani-Sandeep Khosla. The idea — mooted under the PM’s Make in India campaign — is simple. Strengthen the position of the weaver, and bring back those who have ditched the loom for call center jobs, by riding on the exposure that top names in Indian fashion enjoy worldwide.
The ensembles created in collaboration will carry labels that credit the weaver just as they would the designer.
Trending Stories
Latest Photos
Latest Videos
Latest Web Stories
ADVERTISEMENT
Mid-Day Fast
ADVERTISEMENT
ADVERTISEMENT