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Trademarking dreams!
Updated On: 07 January, 2023 09:40 AM IST | Mumbai | Upala KBR
Aditya Chopra gives wings to his ambitious spy universe — currently entailing Shah Rukh, Hrithik, Salman’s films — with a new logo that unveils with Pathaan trailer
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Shah Rukh in Pathaan, Roshan in War and Salman In Tiger
With Hollywood production house Marvel having established the advantage in bringing together the worlds of its assorted characters for the making of a larger thematic universe, Bollywood has readied itself to exploit the idea. After Rohit Shetty leveraged the success of Singham to create a cop universe — featuring Ranveer Singh as Simmba, and Akshay Kumar as Sooryavanshi — Yash Raj Films has weaved together the worlds of its three top spies for the making of a spy universe.
YRF, however, appears to have gone a step further to establish its spy universe, which, so far, includes Shah Rukh Khan’s Pathaan, Hrithik Roshan’s War, and Salman Khan’s Tiger. A special logo introducing this universe will make its first on-screen appearance in the trailer of Pathaan that launches next week.
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