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Tickets for Shah Rukh Khan's 'Pathaan' just got cheaper!
Updated On: 31 January, 2023 07:51 AM IST | Mumbai | Upala KBR
After its historic five-day run, Pathaan’s ticket rates slashed by 25 per cent; trade says move will boost footfall
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Pathaan
There is no stopping Pathaan. Shah Rukh Khan’s comeback vehicle has crossed the Rs 500-crore mark worldwide within five days, with its domestic collections reading a whopping Rs 275 crore (nett). With this, the espionage thriller has become the fastest Hindi film to cross the Rs 200-crore mark in India. So, how will the film maintain its momentum? By dropping its ticket prices, believes producer Aditya Chopra. Beginning yesterday, the ticket rates were slashed by almost 25 per cent in a bid to maintain sales.
While reducing a film’s ticket prices in the second week is a norm, Chopra has done so right after the five-day extended weekend. Trade analyst Atul Mohan says it’s a strategic move. “The [lower prices] will attract more audiences, including housewives and college students. Those who watched it earlier, can now watch it twice or thrice. This move will help in getting more footfall. If Pathaan earns Rs 20-25 crore per day, now on, it can earn Rs 400 crore by this weekend, and may well become the first Hindi movie to collect Rs 500 crore [in domestic market].” Mohan adds that the 7 am and midnight shows too have been dropped. “[The absence of these shows] will create more demand, and give some breathing space to the exhibitors.”
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