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This rumour needs legs
Updated On: 11 May, 2023 07:43 AM IST | Mumbai | Priyanka Sharma
As Afwaah struggles at the box office, trade says limited release of Nawazuddin Siddiqui-Bhumi Pednekar starrer and lukewarm promotions were among the reasons for the social thriller’s undoing
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A still from the film
Scrolling through director Sudhir Mishra’s Twitter timeline will throw up a recurring question asked by his followers: “Where do we watch Afwaah?” The Nawazuddin Siddiqui and Bhumi Pednekar-starrer hit the screens last week, and was widely praised by critics. But the film remains elusive to audiences. Reason being its unusually limited release. Trade analyst Taran Adarsh says the social thriller about rumour-mongering released in less than 60 screens across the country. In contrast, the other release of the week, The Kerala Story, opened in 1,276 screens on Friday.
So, what made a movie that has powerful performers like Siddiqui and Pednekar facing the camera, and the brilliant Mishra behind it settle for less? While some sources say that the makers didn’t give the film a fighting chance, Adarsh admits that Afwaah deserved a wider release. “Every film deserves a dignified showcasing because a lot of hard work and time goes into making a film. So, makers should release a film properly and market it well,” he says.
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