While venturing into playback used to be the sole aim of most musicians in India until a few years ago, that doesn't seem to be the case anymore. As much as they enjoy singing for films, it is only one of many platforms of creative satisfaction. They are just as active on YouTube, where they enjoy a huge fan base.

Ahead of World Music Day (June 21), we connect with popular YouTubers, who broke into films, but continue their romance with the online streaming platform. In a chat with mid-day, they reveal why YouTube remains their first love.