Team Ek Ladki Ko Dekha Toh Aisa Laga launched the second trailer of the movie with an unusual activity. At the trailer launch event the lead star cast, Anil Kapoor, Sonam Kapoor, Rajkummar Rao, Juhi Chawla including the director Shelly Chopra Dhar got inside glass boxes, and all of them looked exactly like statues. This activity was done in order to promote the message of the film--to set love free. The launch activity conveyed the message of acceptance and breaking out of the glass box.

The makers of the film came up with this unique activity with an aim to break the taboo associated with a different kind of love. The glass box concept is a way to break barriers in society, and it instantly grabbed the attention of all after seeing the cast confined in glass boxes.